She/Her
Shay
Im currently a semi pro and student athlete at Umich! And away from sports I travel every weekend to new countries and making new content.
Endorsements
UGC Creator
About Me
University of Michigan - Ann Arbor
Class of 2027
Los Angeles, CA, USA
Skills
Interests
Interview Questions
Ditto
Ditto College Ambassadors
have you repped a brand on campus before?
yes!
Esker Beauty
Beauty + Wellness Content Creator
How do you approach creating content that resonates with a wellness-focused audience?
When creating content for a wellness-focused audience, I start by understanding their values—like balance, authenticity, and self-care—and what challenges they face. I focus on storytelling that feels genuine, sharing real experiences and practical tips that viewers can relate to and apply in their own lives. I also keep the tone positive and encouraging, highlighting both the physical and mental aspects of wellness. Using calming visuals and clear, simple messaging helps make the content approachable. Finally, I stay current with wellness trends and adapt them thoughtfully to keep the content fresh and relevant without losing authenticity.
PYM
PYM Social Media Content Creator
How do you stay updated on current trends in social media platforms like TikTok and Instagram?
I stay updated on trends by actively scrolling through TikTok and Instagram every day, paying close attention to what’s trending in the For You and Explore pages. I also follow popular creators and niche accounts related to my content to see what’s resonating with audiences. Beyond that, I keep an eye on trend reports, newsletters, and social media blogs to catch upcoming shifts early. This mix helps me stay ahead and adapt quickly to what’s fresh and engaging.