I’m very interested and driven to learn how to go viral on social media. I don’t see it as something random; I think it’s a skill that can translate into any field because learning how to market content also teaches you how to market yourself. Understanding algorithms, trends, and audience psychology helps build not just brand awareness but personal branding too, and I enjoy experimenting and learning what works so I can apply those lessons in a meaningful way

Trending Sound Post: Use the Rubi Chan TikTok remix or another trending audio to showcase a behind-the-scenes moment, staff personality, or a fun brand-related skit. This humanizes the brand and taps into what’s trending right now.

Interactive Post: Create a “this or that” carousel or poll (e.g., favorite product, flavor, or feature) to encourage followers to engage in the comments or stories. This boosts engagement and makes your audience feel heard.

User-Generated Content (UGC) Feature: Repost customer content or create a call-to-action asking followers to share their experiences for a chance to be featured. It builds community and trust organically.

While I haven’t yet run a full-scale campaign on my own, I have created posts for a local restaurant that had a measurable impact. I focused on showcasing their most popular menu items with engaging visuals and captions designed to spark cravings. The posts received strong engagement and helped increase both sales and foot traffic during the period I was posting. This experience taught me how impactful well-crafted content can be, even on a small scale, and how to connect social media activity to real business results.