I would promote Uber’s Back-to-School Activation by making it directly relevant to student life and integrating it into events hosted by the Fashion Society at UCF, where I serve as President. For example, we host large-scale back-to-school mixers, workshops, and tabling events that draw hundreds of students. I would incorporate Uber into these activations by offering Uber Eats–sponsored snacks, giving out exclusive ride discount codes, and creating fun interactive elements like a spin-the-wheel for Uber credits. Beyond events, I’d leverage our strong social media presence and student network to share relatable, back-to-school content that shows Uber as the go-to solution for rides, food, and safe transportation. By combining on-campus visibility, peer-to-peer promotion, and digital engagement, I would ensure Uber’s Back-to-School Activation resonates authentically with students at UCF.

Yes

Yes