My primary audience is mostly young professionals, with a strong concentration of men ages 25 to 30 who are early in their tech or career-building journey. They are typically interested in software engineering, freelancing, career growth, and practical advice for getting better jobs or improving skills. I also have a smaller but engaged mix of students and career switchers who are trying to break into tech.

I would make it viral by focusing on real, relatable pain points like resumes getting ignored or rejected, then turning it into a short, punchy video with a strong hook in the first 2 seconds. I would use a clear format like “before vs after” resume fixes, plus quick, harsh but helpful feedback that feels honest and actionable. Then I would encourage viewers to comment their resume for a “roast,” which drives engagement and shares. I would also repurpose clips across LinkedIn, TikTok, and Reels to maximize reach.

LinkedIn is where I have the most influence because it aligns with my role as CEO of Heartstone Digital and my focus on professional growth, tech, and leadership content. I use it to share real experiences from building a company, lessons learned, and insights from working in software engineering. The audience there engages more deeply with career-driven content, which makes it the strongest platform for impact and connection.