To build rapport over DM with someone you’ve never met, start with a friendly and genuine message about something specific they posted or did. Keep it simple, respectful, and not sales-focused. Ask a small question or share a helpful thought to start a natural conversation. Be consistent, reply on time, and show real interest in them—not just your goal. Over time, this builds trust and makes them comfortable talking to you.

To build relationships with businesses using social media, keep your profile clear and professional, showing who you are and what you do. Post useful content that helps businesses grow, and regularly like, comment, and engage with their posts. Send friendly messages without selling at first, and focus on building trust by sharing your results and ideas. Tag brands in your content so they notice you, and stay consistent with your activity. Use platforms like Instagram to connect. Always try to help businesses first—when they see your value, they will naturally become interested in working with you.