In order to increase interaction on Instagram and TikTok, I'd produce short, trending videos with hooky beginnings that last only a few seconds. I'd utilize engaging features such as polls, stickers, and Q&As on Instagram, and trending music and challenges on TikTok. Consistent posting and posting at the right times is important. Influencer collaborations and UGC would increase reach and interaction.

To appeal to a younger crowd, I'd leverage fun, bite-sized content with memes, trending sound, and real humor. I'd highlight Pipcorn's eco-friendliness and pure ingredients in an entertaining, not-preachy manner. Working with Gen Z creators would add credibility. Tools like polls and challenges would create engagement.

To develop engaging content for edible brands, begin by knowing your target audience's habits, wishes, and daily routines. Emphasize the distinct advantage of the product through familiar, emotional storytelling. Engage vibrant visuals and bite-sized videos to present how the product intersects daily moments. Ride user-generated content and partner with micro-influencers to make it real. Implement interactive campaigns such as challenges, surveys, or time-constrained offers to increase interaction. Monitor performance constantly and adapt to audience feedback.