One food brand I think kills it in terms of design on Instagram is Chipotle. It's clean and bold but still feels fun and self-aware. I really love how they tap into culture in such a natural way like when they joke about being "tatted like a Chipotle bag" or slide into trends and memes without it feeling too forced. They're also really good at timely marketing, during sports seasons, they do promos like "free entrée if you wear your team's jersey" or giveaways tied to touchdowns and big wins. Those campaigns always feel hype, playful, and right on time with what everybody is talking about. It makes the brand seem like a friend who watches the same games and scrolls the same TikTok as you. What’s more important is that the design isn't just aesthetic in nature, it's culturally in tune, which is what keeps people actually engaged.