S
She/Her/Hers
Shannon
I graduated from College of the Holy Cross in 2020 with a major in sociology. I have spent the passed two years teaching since graduation and am now looking for a career change!
I graduated from College of the Holy Cross in 2020 with a major in sociology. I have spent the passed two years teaching since graduation and am now looking for a career change!
About Me
College of the Holy Cross
Class of 2020
New York, NY, USA
Interests
Social media
Music
Advertising
Interview Questions
Influencer Direct
Competitive Landscape Research
What research process would you use to evaluate competitors in the influencer space?
I would research competing brands and see how they present themselves across all social media platforms. It would also benefit to know who most of their followers are (age range, gender, etc.)
Rella
Content Strategist
What is a brand that could improve their social media presence and how would you recommend they improve it?
Revolve clothing, one of my favorite clothing websites, is one that I don't see too much on social media. I think a website like Revolve could benefit from sending some of its clothing to popular tiktokers, or other social media influencers, to try on in posts or a "clothing haul".
PBS
TikTok Advisory Panel
What is one thing media brands can do to better appeal to Gen Z on TikTok?
Creating TikToks with good music in the background! Sometimes a video with little to no words and rather just something with music in the background can be more appealing!