Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
After looking at the website I would say that the significant segment visitors are people who can’t find time to go to the grocery store or people that want to find better quality meats for their diet. For people who are busy the different kinds of options they have have. For example choosing what kinds of meats you want, and where do you want them delivered. For someone who is just looking for better quality meats then really showcasing how the meats are handled and fed will attracted those kinds of customers.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
I feel as though that the reason as to why a brand may want to personalize there websites for segment visitors is the broaden who there websites reaches. Our world is made of all kinds of people who aren’t necessarily attracted to the same things. And to be able to personalize your website for all kinds of people will bring more interaction with your website.