Id change the packaging of the product. Not the packaging of the candles, I think Candier does great in that aspect, but from un-boxings on social media I could see theres no experience in the unboxing when customers order the product online. I think Candier should maybe include confetti or matching free stickers in the packages, maybe little matchsticks that match the product.

Consider offering a select group of customers or influencers an exclusive preview or access to the relaunch. Their early reviews and insights can generate excitement. or Release teaser content in the form of cryptic images, short videos, or intriguing messages that hint at the upcoming relaunch. These should be designed to pique curiosity without revealing too much.

Fenty Beauty, created by Rihanna, stands out for its exceptional community engagement on social media. They have been praised for their inclusivity, showcasing a diverse range of skin tones and makeup styles. Fenty Beauty actively interacts with customers, shares user-generated content, and often collaborates with influencers, creating a strong bond with its community. Their emphasis on diversity and authenticity has helped them build a loyal and engaged online following.