I stay on top of digital content trends by regularly watching what’s performing well on platforms like YouTube, TikTok, and Instagram and paying attention to patterns, not just viral videos. I follow creators in my niche, check analytics to see what audiences are responding to, and stay flexible so I can adapt quickly. I also test new ideas in small ways and adjust based on engagement and feedback.

I’d make it engaging by keeping it fun, colorful, and interactive, but still age-appropriate and positive. Things like storytelling, simple challenges, songs, animations, and characters keep kids interested without pushing boundaries. I’d avoid anything scary, violent, or inappropriate and focus on learning through play, creativity, and encouragement. Clear rules, positive language, and parental-friendly themes help keep it safe while still being entertaining.

The brands doing the best on TikTok treat content like entertainment, not ads. Brands like Duolingo, Sol de Janeiro, and Crocs win because they lean into personality, storytelling, and repeatable formats, while letting the product show up naturally. For Laughland, I’d apply that by focusing on cinematic storytelling, testing different formats, and building recurring content that feels cultural and lifestyle-driven rather than overly salesy. The goal is to build recognition and connection first, then let the product sell itself.