Shania - H\FC

She/Her

Shania

I’m Shania, a college student and creator who shares authentic lifestyle content through cooking, fashion, fitness, and everyday vlogs. My goal is to inspire and connect with others.

Well Connected

UGC Creator

Campus professional

Stony Brook University

Stony Brook, NY, US

B.S. in Business Management Concentration in Finance & B.A. in Psychology

Class of 05/2026

New York, NY, USA

Social media

Business

Fashion design

National Association of Black Accountants

Treasurer

Women in Business or Women in STEM

Cultural clubs

Resume Portfolio

Glamir App

Campus Content Creator (Fall Term)

do you have experience creating ugc content?

Yes, I do have experience creating UGC (user-generated content). On my TikTok (@shaniakaylaa), I’ve partnered with brands including Chegg, Princess Polly, Five Below, Target, and Amazon to produce authentic, short-form videos that highlight products in a relatable way. My content focuses on lifestyle, fashion, college life, and finance, and I specialize in making videos that feel organic, trend-aligned, and tailored to Gen Z and young adult audiences.

Glamir App

Campus Content Creator (Fall Term)

in your opinion, What makes a tiktok video perform well?

A TikTok video performs well when it grabs attention in the first 3 seconds with a strong hook — whether that’s a bold statement, on-screen text, or a surprising visual. Viewers stay engaged when the content feels authentic and relatable, showing real experiences or advice instead of overly polished production. The best videos tell a mini-story with a clear beginning, middle, and end, often built around a trending sound or editing style but with a unique spin that sets it apart. High-performing videos always deliver value — they either teach, entertain, or inspire. Adding small prompts like “Which one would you pick?” or “wait for it” acts as a subtle call-to-action, boosting watch time and comments. Finally, creators who consistently engage with their audience through replies, follow-ups, or community-driven content build loyalty, which pushes performance even further. In short: a strong hook + authentic delivery + clear value + trend awareness + engagement is the formula for TikTok success.