To generate buzz for a vegan beauty brand, I would focus on the benefits of using vegan products for personal, environmental, and educational use Then, I would highlight the brands vegan and cruelty-free values through transparency content. On social media platforms like TikTok and Instagram, my main goal will be to show realistic scenarios the product would be used. I will also promote the brand and invite customers to share their transformations and routines. Finally, I’d track engagement and feedback closely to refine messaging and ensure the community feels heard and excited about the brand. Finally, I’d track engagement and feedback closely to refine messaging and ensure the community feels heard and excited about the brand.

I engage an online community around a product launch by creating excitement and scenarios where the viewer is in need of advice or something to relate to. To increase engagement, posts will be made and posted every week. I will continue to re-share community content and respond to community feedback.