In my previous role, I helped coordinate an influencer marketing campaign for a travel company looking to promote African safari packages. I identified travel influencers with engaged audiences interested in adventure and luxury travel. We collaborated with them to create authentic content, including blog posts, Instagram reels, and YouTube vlogs showcasing their safari experiences. The campaign resulted in a significant increase in inquiries and bookings, with a noticeable boost in social media engagement and brand visibility.

I approach identifying the right influencers by first understanding the campaign goals and target audience. Then, I research influencers whose content aligns with the brand’s values, ensuring they have an engaged and relevant following. I also analyze their authenticity, engagement rates, and past collaborations to determine if they can genuinely connect with the audience and drive meaningful results.

Yes! In my previous role as a Customer Support Consultant at a tourism firm, I noticed that many customers struggled with the booking process on our website. I suggested simplifying the interface by reducing the number of steps required to complete a reservation and adding a more straightforward FAQ section. After implementing these changes, we saw a decrease in customer inquiries about the booking process and increased completed reservations, improving both user experience and efficiency.