Interview Questions
Influencer Direct
Competitive Landscape Research
What research process would you use to evaluate competitors in the influencer space?
I would engage in a two step process to get the opinions of current social media influencers. I would first send out surveys to a group of influencer that are diverse in background, ethnicity, race, religion, ability and age and assure that their answers meet the criteria to discuss competition when it comes to social media. I would then move on to interviews where I will prepare a list of questions to discuss with the social media influencers one by one and hear their detailed insight.