Fenty Beauty: Inclusivity: Fenty Beauty is known for its inclusive range of foundation shades and has been praised for its efforts to cater to a diverse range of skin tones. Innovative and trendy products: Fenty Beauty has released unique and trendsetting products, such as the Gloss Bomb Universal Lip Luminizer, which has gained a lot of attention and positive feedback. Ordinary: Transparency: The Ordinary has gained a reputation for being transparent about its ingredients, formulations, and pricing, which may appeal to consumers who are looking for more information and honesty from beauty brands. Scientific approach: The Ordinary's products are formulated based on scientific research and are often praised for their effectiveness and simplicity.