I am an active member of Pi Beta Phi at The University of Texas at Austin, where I also serve on the Member Conduct Committee. I am enrolled in the Bridging Disciplines Program in Innovation, Creativity, and Entrepreneurship, which connects me with students across multiple disciplines. I also participate in campus events tied to sports, student life, and entrepreneurship, which allows me to build relationships with a wide range of students.

I would focus on both in-person outreach and social media promotion. I would share the offer through Instagram Stories, as they consistently receive high engagement and reach for me personally, making them one of the most effective ways to spread awareness among students quickly. I would create content that emphasizes the convenience of ordering Sephora products through Uber Eats and highlight the limited-time aspect to encourage students to act fast. Additionally, I would promote the offer in person at campus events and through my sorority network to ensure the campaign feels both visible and personal. This mix of authentic peer-to-peer promotion and high-visibility Instagram content would maximize awareness and utilization of the offer.

I am very interested in this role because it combines two of the things I enjoy most: social media and connecting with people. I enjoy keeping up with TikTok and Instagram trends, and I pay close attention to how different brands build their presence online. What stands out to me about Unsubscribe is how authentic the brand feels. It is fun, relatable, and genuinely connects with its audience. I would be excited to contribute by engaging with followers, creating meaningful interactions, and sharing content that keeps people interested. I also have a personal interest in fitness and sports, so I can bring fresh ideas that align with Unsubscribe’s style while helping to strengthen the community around the brand.