I would host events that fit naturally into student routines, such as late-night study breaks with Uber Eats promotions, pop-up tabling at high-traffic campus locations, and partnerships with student organizations to promote ride discounts for events and busy weekends. These efforts would focus on student engagement and better understanding how students use Uber on campus.

I previously served as a Brand Ambassador for the Sephora x Uber Eats partnership, where I supported on-campus tabling and peer-to-peer outreach to promote the collaboration. Over multiple events, I helped distribute several hundred branded kits, coordinated a targeted 150-unit delivery to a campus student organization, and produced branded content to promote Sephora product availability via Uber Eats. This experience strengthened my ability to execute in-person campaigns, engage students directly, and support initiatives centered on student engagement.

I am actively involved in Pi Beta Phi, a sorority at The University of Texas at Austin, where I currently serve as Director of Community Inclusion. I am also a member of Phi Chi Theta, a professional business fraternity, where I contribute to recruitment and member engagement efforts. Additionally, I participate in the Bridging Disciplines Program in Innovation, Creativity, and Entrepreneurship.