Interview Questions
Yaya Chang Art
Social Media Coordinator

How would you engage audiences for art?
To engage audiences with art, I focus on storytelling, interaction, and community. I’d highlight the artist’s process and inspiration through Reels or behind-the-scenes content, use polls and Q&As to encourage interaction, and spotlight both the artist and audience responses. I also tap into relevant trends thoughtfully and build community through hashtags, events, and shared spaces online. The goal is to make the art feel personal and accessible while honoring its depth.
Yaya Chang Art
Social Media Coordinator

Can you provide an example of a successful social media campaign you've managed in the past?
I managed a NYFW social media campaign for an emerging fashion brand, focusing on Instagram and TikTok. We shared behind-the-scenes content, show-day highlights, and worked with a few micro-influencers to extend reach. The campaign helped grow the brand’s following by about 30% that week and boosted engagement significantly during and after the show. It was a great example of using timely, authentic content to build visibility during a major event.
Yaya Chang Art
Social Media Coordinator

How do you stay updated with the latest social media trends and algorithm changes?
I read later social trend blog, I follow new trends on Instagram and Tik Tok