I’d explain a scent the way people could relate but doesn’t sound overly dramatic. For example, I’d say “This smells like clean sheets or a fresh hoodie.” Then I’d connect it to real life situations so my audience can picture themselves wearing it: “This is a perfect everyday scent like going to class or studying at a coffee shop.” I’d also use comparisons to make it easier to understand: “If you like sweet vanilla scents fresh but don’t want anything overpowering, this is your vibe.” Since scent is personal, I’d describe how it makes me feel instead of overselling it!

I would say tiktok because on tiktok people are more likely to engage more so than instagram! On instagram everything is so performative versus tiktok, you can be yourself without judgement .

As a 20 year old college student, I know that my peers don’t want ads that are forced or unauthentic.. For this I would aim to create authenticity and show real content that shows how Scent Match fits into everyday routines. For example, I’d do my usual “get ready with me” or “day in my life” videos where Scent Match is part of my morning or night routine.. this is authentic and still promotes the product.. I would then explain how it helps me find a scent that actually feels like me without spending luxury brand prices.