Ryan Reynolds. Ryan Reynolds is famous for is funny content posted on socials and said in interviews. He has a great sense of humour and people love to follow and see what he has next to say. He jokes around with his wife Blake Lively on twitter and instagram all the time. The two can go back and forth with jokes. They use social media as a tool to continue their humour in the digital world.

A subculture in Canada that would be interesting to study is University students who smoke. Weed has become legal in Canada which makes it very easy to obtain and many University students smoke. This subculture would be interesting to study because they are very down to earth, chill and usually easy going people. It would be interesting to see if the people in this subculture truly are down to earth as their stereotype is. We can see if smoking in university increases or decreases the amount of partyign the student does. I think this would be a very interesting culture to study because I am apart of the subculture and curious if other university in this subculture are similar or dissimilar to myself.

Creating creative posts, videos and advertisements. To get the audience to engage in the content it is key the posts be trendy, creative, unique and entertaining. I would suggest to ask the audience/followers to create a profile picture for the company/instagram. The most creative and unique picture will win and be the profile picture for the month. Every month we can hold a contest to pick a new one. This will keep followers engaged and can become a trend on indtagram.