I would focus on both growth and engagement strategies. For growth, I would find travel enthusiasts on platforms like TikTok and Instagram and invite them to join the community with a clear value proposition — for example, sharing travel ideas, tips, and experiences. For engagement, I would create interactive content such as polls, discussions, and “share your trip” threads. I would also encourage user-generated content and highlight active members to build a sense of community. Consistency and active communication would be key to keeping the community engaged and growing.

I have experience engaging with online communities and group chats, where I actively participate in discussions and help keep conversations active. I’ve also been part of student and interest-based groups where I’ve shared ideas, resources, and helped maintain engagement. I understand that building a community is about consistency, creating value, and making people feel involved.

I would test multiple content angles by keeping the core idea the same, but changing the hook, format, and messaging. For example, I could create: a “before/after” transformation video a tutorial-style video a relatable or funny version I would post different variations and track performance metrics like watch time, retention, and engagement rate to identify what resonates most. Then I would double down on the best-performing formats and continue optimizing them.