True Beauty Ventures
Gen Z Beauty Focus Group
Have you heard of the brand The 7 Virtues? If so, what do you think about them?
Yes, I have. My impression of The 7 Virtues is generally positive. They stand out in the fragrance industry for their dedication to ethical sourcing, fair trade, and the empowerment of communities in need. I love that they use ingredients from Afghanistan and Rwanda. I haven't tried their products yet, so I cannot comment on the quality or the scent but I believe perception on the brand will differ based on whether if you prioritize the social and ethical parts of the brand or fragrance quality.
True Beauty Ventures
Gen Z Beauty Focus Group
What is your favorite fragrance brand right now and what do you like about them?
My favourite fragrance brand right now is Diptyque. Diptyque has made efforts to embrace sustainability in their product offerings. This commitment includes eco-friendly packaging and responsible ingredient sourcing, which resonates with customers who prioritize sustainability and environmental consciousness.
True Beauty Ventures
Gen Z Beauty Focus Group
What are the three main things you look for when purchasing from a new beauty brand?
Three things I look for are typically the quality of the products as well as the ingredients, the transparency and ethics of the company, and lastly, customer reviews and recommendations.