instagram: selinazhengg

tik tok: @studiobyselina

If accepted into this GIG, I’d bring to life a short-form content series that documents the real process of building a brand from scratch—idea, experimentation, mistakes, and refinement rather than just the polished end result. The concept would follow one central question: How does an idea turn into a brand people actually connect with? Using a mix of talking-head storytelling and cinematic b-roll, each piece would spotlight a different stage of the process from researching audience insight, visual identity decisions, messaging tests, creative pivots, and lessons learned. The tone would be honest, self-aware, and reflective, while still being visually intentional and on-brand. I’d use Adobe Premiere Pro to craft tight, narrative-driven edits and Photoshop to develop cohesive visuals and mockups that evolve over time, showing growth rather than perfection. The goal is to make viewers feel like they’re inside the process, not just watching a highlight reel. This concept aligns with the GIG’s emphasis on creativity, authenticity, and storytellin while also providing tangible value by breaking down how brands are actually built in the real world.

I have hands-on experience with Adobe Creative Cloud, primarily Adobe Premiere Pro and Adobe Photoshop. I am actively using these tools for my L’Oréal Brandstorm competition, where I create and refine visual and video assets to support brand storytelling, product concepts, and presentation materials. In Adobe Premiere Pro, I am building short-form and presentation-ready video content, focusing on editing workflow, sequencing, audio syncing, captions, and exporting content optimized for different formats. This has helped me develop a stronger sense of pacing, narrative flow, and visual consistency for brand-focused content. In Adobe Photoshop, I use the platform to design and edit visual assets such as mockups, branded graphics, and presentation visuals. I am becoming increasingly comfortable with layers, typography, image adjustments, and layout composition to align visuals with a brand’s identity. Overall, I am continuing to deepen my skills across Adobe Creative Cloud by applying these tools in real-world, project-based settings, particularly in branding, marketing, and creative strategy contexts.