Interview Questions
My Wellnest Consulting
Social Media Content Manager

How do you define and measure success for a social media account?
I define success by how well a social media account meets its goals whether that’s brand awareness, engagement, or conversions. I measure it by tracking analytics like reach, saves, shares, follower growth, and especially engagement rate, because it shows how genuinely the audience is connecting with the content
My Wellnest Consulting
Social Media Content Manager

Can you walk us through a successful social media campaign you've managed in the past?
I helped manage a campaign where I collaborated with UGC creators to promote a product launch. I coordinated content ideas, ensured brand consistency, and analyzed performance metrics like engagement and reach. By focusing on authentic storytelling and trending formats, the campaign saw a boost in follower growth and strong audience interaction.
My Wellnest Consulting
Social Media Content Manager

How do you stay updated on the latest social media trends and incorporate them into content strategies?
I stay updated on social media trends by actively engaging with platforms like TikTok, Instagram, and X (Twitter), following top creators and trend reports. I analyze what’s working whether it’s audio, format, or timing and tailor it to fit my personal content style while staying authentic to my audience