As the marketing lead for ActiVote, I would foster community engagement and drive traffic and downloads by employing a comprehensive approach. This would involve forging partnerships with local organizations dedicated to civic engagement, leveraging social media platforms for targeted campaigns and user testimonials, collaborating with influencers to expand our reach, hosting local events and workshops to showcase ActiVote's features, implementing referral programs to incentivize user growth, and organizing community challenges to encourage active participation. By integrating these strategies, we can create a vibrant ecosystem around ActiVote, empowering individuals to make meaningful contributions to their communities while simultaneously increasing our app's visibility and user base.