https://www.instagram.com/sebastianmmichael/

To connect with people on the community level, I’d work with multiple on campus organizations to promote WIP Energy so students can discover not only natural caffeine but also your bold flavors. There are three USF organizations, Seam Magazine, Gamma Iota Sigma and USF Pickleball Club, that I am heavily integrated in. Seam Magazine is a student-run fashion magazine where I was a founding member and am currently serving as a board member. I’d incorporate WIP Energy at events like the launch parties for each edition of the magazine, clothing fashion swaps, and photo shoots, among many other events. For in-person attendees I’d feature a WIP Energy sampling table while also using the event as a venue to make creative content such as “fit check with my WIP Energy” which would showcase each person’s outfit while they are holding and using WIP Energy pouches. As an actively involved member of Gamma Iota Sigma, a professional business fraternity, I’d integrate WIP Energy in a similar way by featuring a sampling table where I would capture on photo and video the members enjoying the pouches and extra energy, which can be great for networking events. At Pickle Ball Club I’d capture players enjoying WIP Energy between matches and inform both them and my social media audience, through posts of the event, that the WIP Energy pouches are all natural, filled with B-Vitamins, and have no calories or sugars, making them super beneficial for people into sports and fitness.

I’d make WIP Energy shine both in person and on social. I think it’s essential to build a connection with my audience and WIP Energy products where they see them as both unique and desirable, as well as share-worthy. I’d share how WIP Energy is already integrated within my daily life living on campus at the University of South Florida, and can be a great source of energy for students like me. Whether I’m studying at the business college, walking to class, or hanging with my friends I’m always in need of extra energy and WIP Energy helps me do that! I’d use my platform to tell stories through my content about my personal love for WIP Energy through reels, stories, and posts while also featuring the WIP Energy brand around campus, incorporating landmarks like palm trees, bull statues, prominent USF buildings, and events, to connect school pride with the WIP Energy brand. Additionally, to showcase WIP Energy, I’d film videos featuring happy students enjoying a sample and have them share their experience while capturing their excitement. This approach would allow my audience to connect emotionally while adding authentic credibility.