Interview Questions
Obvious Wines
Wine Biz Developer

How do you organize yourself to track leads and follow-ups?
One of the best tools is Excel which allows me to create tables tailored to specific needs and have an unique inflow of information with the information of such lead
Obvious Wines
Wine Biz Developer

How do you approach building relationships with potential clients in the wine industry?
As a general approach I build relationships first understanding the client needs in order to analyze if there is a fit for the common interests and start with an efficient first step. Due to this, the wine industry requires of understanding that consumers want innovation and a storytelling behing the brand, specially the new generations that allows them to feel represented while fulfilling their values such as sustainability
Obvious Wines
Wine Biz Developer

Can you share your experience in wine sales and marketing?
I do not have experience specifically with wine sales per se, however, I have been able to gather hands on experience with market research, following up, and closing leads in a variety of industries in both the US and Colombia.
On the other hand, during my career I have worked with companies to improve their marketing in order to increase client base.