They are so practical that I can wear them in a pilates studio but also in everyday life when I want to challenge myself!

Growing up as a competitive gymnast, I have experienced my fair share of workout equipment, such as ankle weights, that have not always been the most comfortable. That's probably why Bala Bangles is so attractive to me, because they make exercising so much more pleasurable!

At UCLA, I’d tap into the school’s social energy, wellness culture, and strong student org presence to make OUAI feel like a staple on campus. I’d start with high-traffic activations in places like Bruin Walk, where you get constant student flow. I’d set up a “OUAI On-the-Go” pop-up with quick hair refresh stations, perfect for students heading to class, the gym, or events. Offering mini samples and doing fast, visible transformations would naturally draw a crowd and create buzz. To build momentum, I’d collaborate with sororities (like my own), fitness groups, and wellness clubs to host themed events! Think “post-workout hair reset” after a gym sesh or a “get ready with OUAI” event before a night out. These smaller, community-based events make the brand feel personal and trusted. Social media would be a huge driver at UCLA. I’d create relatable content tailored to campus life, morning routines before a lecture, hair care after beach days in Santa Monica, or quick glow-ups before going out in Westwood Village. I’d also collaborate with student influencers across different niches (wellness, fashion, athletics) to show how OUAI fits into different lifestyles. To keep excitement going, I’d introduce giveaways and limited campus discount codes, plus interactive elements like “tag us to win” challenges or dorm competitions for the best hair transformation using OUAI. Overall, my approach would be to integrate OUAI into the daily rhythm of UCLA students!