To reach 50 student survey responses, I’d use a mix of in-person outreach and social distribution to make participation quick, natural, and incentive-driven. 1. In-Person Campus Outreach (Primary Method) High-traffic areas: I’d set up or casually approach students in busy spots like dining halls, libraries, and central campus walkways during peak hours. Quick pitch: I’d explain the survey takes only a few minutes and directly helps improve Uber services for students. On-the-spot completion: I’d have a QR code ready so students can fill it out immediately on their phones, which significantly increases completion rates. Target volume: 25–30 responses over 2–3 days. 2. Greek Life Distribution (High Conversion) I’d share the survey in my sorority group chats, chapter announcements, and during meetings or study hours. I’d encourage participation by framing it as helping shape student discounts, campus pickup zones, and safety features. Target volume: 10–15 responses quickly from a trusted network. 3. Student Orgs & Group Chats I’d post the survey in relevant club Slack/GroupMe/Discord channels, especially orgs that rely on Uber for meetings, internships, or events. Target volume: 5–10 responses. 4. Social Media Push Instagram Stories: Post the survey link with a clear CTA (“Help improve Uber for students—2 min survey”) and reminders over a few days. Link in bio + swipe-ups for easy access. Target volume: 5–10 responses. 5. Incentive Framing & Follow-Ups Emphasize any incentives (gift cards, discounts, or impact on student offers). Post gentle reminders and thank-you updates to keep momentum.

Greek life (Pi Phi Sorority)

Her Campus

Hang Loose Hut Marketing Team

I’d share Vita Coco in a way that feels organic to college life—focused on routines, community, and moments where hydration actually matters. Social Content (Monthly): TikTok & Reels: “Day in my life” or “college reset” style videos featuring Vita Coco—post-workout, between classes, after sorority events, or during study days. I’d also do quick GRWM clips or trend-based videos where Vita Coco naturally fits (hydration check, campus essentials, hangover recovery, hot-day survival). Instagram Stories: Daily or weekly check-ins like “what I’m drinking today,” polls (“gym or beach?”), tagging Vita Coco during busy campus days, sorority prep, or wellness moments. Static Posts / Photo Dumps: Aesthetic campus shots, sorority life moments, and beach or workout content with Vita Coco subtly included. On-Campus Activation: Sorority Life: Distributing Vita Coco at sorority meetings, philanthropy events, recruitment prep days, bid day recovery kits, and sisterhood wellness events. It fits perfectly into moments where we’re active, social, and constantly on the go. Clubs & Student Orgs: Partnering with wellness-focused clubs, fitness classes, and student org events where hydration is essential (yoga, pilates, beach cleanups, long meetings). Campus Events: Finals week care packages, tabling days, or warm-weather campus events where Vita Coco can be shared as a refreshing staple.