I have experience helping organize and participate in brand events on campus through sampling activations and sorority events. I have worked at events for brands like ColourPop and Vita Coco where I helped with setup, product distribution, and engaging with students. Through my involvement in Pi Beta Phi at UCLA, I am also regularly around brand events and collaborations, which has given me experience with promoting products, interacting with attendees, and helping create a fun, welcoming atmosphere for students.

I would promote a new blow dry promotion on campus by using social media platforms like Instagram or TikTok to post short videos showing the transformation and final results, since students are highly influenced by visual content. I would also partner with campus influencers or student organizations to spread the word and offer limited-time student discounts or pop-up styling events near high-traffic areas on campus to attract attention!

One creative way to showcase a vegan, cruelty-free brand in a video would be to highlight the natural, plant-based ingredients that go into the product by filming them in their raw form and then transitioning to the final product being used in someone’s daily routine. This visually reinforces that the brand is both ethical and nature-based. The video could also incorporate imagery of animals in their natural environments and subtle messaging about kindness and sustainability to emphasize the brand’s commitment to beauty without harm.