I am most comfortable using short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts, as they are highly effective for engaging Gen Z audiences and creating viral campus-focused content.

To promote CapCut on campus, I would create short-form, trend-driven content that resonates with students and encourages participation. The strategy would focus on relatable campus experiences, quick editing tutorials, before-and-after video transformations, meme-style content, and viral challenges using CapCut templates and AI features. I would also collaborate with student creators, clubs, and campus influencers to produce authentic user-generated content through Reels, TikToks, and YouTube Shorts. Offline activations such as editing contests, creator booths, and “Shot on Phone, Edited on CapCut” campaigns would help increase engagement and brand visibility on campus. The main goal would be to position CapCut as the go-to easy, creative, and powerful editing app for students to create social media content, academic projects, and personal storytelling.