If I were in charge of Hayati’s socials for a week, I’d focus on creating content that drives both engagement and sales. I’d highlight products through short, visually appealing videos, tutorials, and lifestyle shots, paired with trending audio and captions that encourage clicks. I’d also use limited-time offers, interactive polls, and swipe-up links (or product tags) to push traffic directly to the eCommerce store, tracking analytics daily to optimize posts for maximum reach and conversions.

Some of my favorite content creators are Shepcfit, Swole Rickets, Josh and Jenny, and Jordan The Stallion. I love how they each bring a unique style—whether it’s high-energy fitness, lifestyle tips, or creative storytelling—and how they engage their audiences authentically while staying consistent with their personal brand.

brand I admire for their social presence is Nike. They excel at storytelling that connects emotionally with their audience, highlighting athletes, everyday people, and social movements. Their content is inspiring, visually striking, and tailored to each platform, which keeps followers engaged and builds a strong sense of community.