Savanna
Finance/Information Systems major at FSU (3.99 GPA) by day, holistic wellness creator by scroll. I make short-form content that actually gets watched: wellness, lifestyle, self-improvement!
Endorsements
Recently Active
Campus professional
About Me
Florida State University
Class of 2028
Tampa, FL, USA
Skills
Interests
My Clubs and Associations
AI in Business Club (230+ Members)
Omicron Delta Kappa Leadership Honor Society (<5%)
Brands I Follow
Interview Questions
Proper Wild
Marketing Intern - Social Media & Community
How would you engage a new audience for a brand on TikTok?
I'd start by figuring out where the audience already lives on the platform. Every niche on TikTok has its own subculture (sounds, formats, slang, recurring jokes), and the brands that grow fastest are the ones that show up fluent in that subculture instead of broadcasting at it.
A few specific moves I'd make:
1. Focusing more on comments in addition to high-quality posts. A lot of brand growth on TikTok happens in the comments section of bigger creators in the niche. Smart, funny, on-brand replies build recognition before any content is even posted.
2. Lean into trending audio early. Brands that catch a sound in the first 24 to 48 hours of it trending see way more reach than ones that jump on after the peak.
3. Hooks built around the audience, not the product. Instead of leading with the product, lead with a feeling or a moment the audience already relates to (the 3pm slump, the post-class crash, the morning routine), then bring the product in as part of the story.
4. Reply-to-comment videos. One of the highest-performing formats on TikTok. They feel personal, drive community, and signal the brand actually listens.
Proper Wild
Marketing Intern - Social Media & Community
What social media platform do you use most and why?
TikTok. It's the platform I use most as both a viewer and a creator, and I think it has the strongest culture for content discovery right now. I love how the For You algorithm rewards creativity and concept over follower count, which makes it the best place for brands to actually reach new audiences. I follow a lot of energy, wellness, and CPG accounts there and pay close attention to how they build voice and community.
Amplify
Brand Outreach
What makes you a good fit to represent Amplify in outreach conversations?
Honestly, I think I have a natural read on founders. My parents are entrepreneurs, so I grew up around what it actually feels like to build something — the risk, the long hours, the identity fusion with the work. That instinct shows up in outreach: I write messages that respect a founder's time, speak to what they actually care about, and don't sound like a templated pitch.
I also want to be a founder myself eventually, which is part of why this space genuinely interests me. As President of FSU's AI in Business Club, I'm already the front-facing person in our external partnership conversations, and I take representing someone else's brand seriously — organized, fast on email, and reliable in follow-through.