To drive utilization of the Sephora x Uber Eats offer on SMU’s campus, I would focus on making the promotion both visible and fun. First, I’d leverage my involvement in Tri Delta, SMU Look magazine, Student Foundation, and the Wellness Society to spread the word across different networks and group chats. I’d make the Sephora x Uber Eats offer part of a regular routine on campus. For example, I could host a “get ready with me” event before a game day or sorority function, showing how you can grab Sephora must-haves instantly through Uber Eats. On social, I’d share quick TikToks or IG stories showing unboxings, product faves, or fun polls like “Which Sephora product should we order next?” to get people involved. By making it interactive and tied to campus lifestyle, students would be motivated to try the offer before it’s gone.

On SMU's campus, I am involved with the Delta Delta Delta Sorority, SMU Look, Student Foundation, SMU Wellness society and the Undergraduate Real Estate Club.

Since my sorority will be welcoming a new pledge class this weekend, I would love to host a “Self-Care Night” at our house where all different PCs can come together, meet, and decompress after the craziness of rush. The idea is to create a fun and relaxing environment where sisters can unwind, try out Kosas products, and focus on feeling good in their own skin. The event would feature interactive stations where sisters can experience Kosas favorites like a “Glow Bar” showcasing Kosas skincare inspired essentials, a “Lip Oil Lounge” with fun mocktails inspired by Kosas shades, and a cozy selfcare corner with many photo ops. This would not only highlight Kosas’s focus on clean, comfortable beauty but also create new friendships and memories with our new pledge class within our chapter.