A compelling influencer for Avlon would be Whitney White, known as @Naptural85 on YouTube. With over a million subscribers, Whitney has built a trusted platform centered on natural hair care, offering tutorials, product reviews, and DIY treatments. Her deep understanding of textured hair and commitment to educating her audience align seamlessly with Avlon's mission to provide science-backed solutions for natural hair.(Wikipedia) Whitney's authentic approach and emphasis on holistic hair health resonate with consumers seeking effective and trustworthy hair care products. Collaborating with her could enhance Avlon's reach within the natural hair community and reinforce the brand's dedication to quality and education. Another excellent fit is Frédérique Harrel, a London-based fashion blogger and entrepreneur who founded the ethical afro hair extensions brand, Big Hair No Care. Her focus on inclusivity and empowering individuals with textured hair complements Avlon's values. Partnering with Frédérique could help Avlon connect with a broader audience interested in ethical and inclusive hair care solutions.(Wikipedia) Both influencers embody the essence of Avlon's commitment to innovation, education, and empowerment in the realm of natural hair care.

One of my favorite brands is Dove because it’s always stayed true to real beauty, confidence, and self-acceptance. I love how Dove doesn’t just sell products—it starts conversations. Whether it’s through campaigns that celebrate different body types, skin tones, or the truth behind beauty standards, Dove makes people feel seen and valued. It’s a brand that stands for something deeper, and that’s the kind of impact I want to make through the content I create too.

I stay updated with the latest social media trends and best practices by actively engaging with platforms like TikTok, Instagram, and X (formerly Twitter), and studying what’s gaining traction in real time. I follow creators, social media strategists, and trend forecasters who break down viral content and algorithm shifts. I also use tools like Pinterest Trends, TikTok Creative Center, and Instagram Insights to track what’s performing well and why. Beyond that, I study how brands I admire adapt trends to their voice—because it’s not just about following the hype, it’s about knowing how to make it yours.