I have extensive experience creating short-form content through both my professional work and personal platforms. I’ve worked as a Brand Ambassador for multiple wellness and lifestyle brands, where I created UGC-style videos designed to feel authentic and relatable while still aligning with each brand’s goals. I’m especially drawn to content that integrates products into real moments because that’s what audiences connect with most.

I’d incorporate Wave into the kinds of lifestyle content I already create, like daily vlogs, travel days, workout resets, and “what I’m loving lately” videos, so it feels naturally woven into my routine instead of overly promotional. I could see myself featuring it as a grab-and-go drink while running errands or as part of a wellness-focused reset after a workout. Since my content is very lifestyle and travel-oriented, I love showing small moments that make a day feel elevated, and Wave fits perfectly into that aesthetic. My goal would always be to make the content feel genuine, like I’m sharing something I actually reach for in everyday life.

My favorite way to create engaging UGC is by focusing on relatability, strong hooks, and variety in format. I try to create content that feels like a natural part of my lifestyle, whether that’s daily routines, quick vlogs, or “what I’m loving” moments, so it resonates with my audience. I also pay close attention to trends and adapt them in a way that fits both my style and the brand I’m working with. From my experience, engagement comes from making content feel conversational and easy to watch, not overly scripted.