The first 1–2 seconds of a video are the most important, because you must grab the user's attention immediately or they'll just scroll to the next video. I’d use openings that drive curiosity (or even skepticism) like “this changed how I get my protein” or “I didn’t expect this to taste like soda,” paired with quick, visually engaging cuts. Storytelling-wise, I’d focus less on the product itself and more on the lifestyle it supports. I would show real people balancing wellness with fun, which aligns with why Dirty Pop is so unique. I’d also highlight transformation-style content, taste tests, and creator-led storytelling to build trust and relatability. Because I’m personally passionate about health and wellness, I love creating content that feels motivating but still realistic, which helps audiences see themselves in the brand. The goal is to make every piece of content feel like it adds value, whether that’s inspiration, entertainment, or discovery.

I prioritize engagement rate, especially saves and shares, because they show that content is actually resonating and not just being scrolled past. Shares are especially important for virality because if people are sending the content to friends, it extends reach organically. To make a protein soda go viral, I’d focus on creating content that sparks curiosity or conversation, like unexpected flavor pairings or “trying protein soda for the first time.” I’d also lean into strong hooks, relatable humor, and creator partnerships to make the content feel native to the platform. From my experience growing social content, consistency plus experimentation is imperative for success. Testing what works, then doubling down quickly on high-performing formats is how a brand builds a strong online foundation and continues to grow their presence.

To engage Gen Z, content has to feel authentic and community-driven, not overly polished or too much like an ad. I would lean into relatable, lifestyle-focused content that shows how Dirty Pop fits into real daily routines, such as post-workout resets, on-the-go snacks, or “what I eat in a day” posts. From my experience in brand ambassador roles and UGC creation, I’ve seen that Gen Z responds best when they feel like they’re part of the brand, so I’d prioritize UGC and creator collaborations. I’d also stay very tapped into trends, but only adapt ones that align naturally with the brand’s voice. The goal is to make Dirty Pop feel like a community people want to be part of, not just a product they’re being sold.