I maximize reach by focusing on three key engagement pillars: ​Interactive Hooks & CTAs: I start my videos with a strong visual or verbal hook to stop the scroll, and I use specific 'Calls to Action' (CTAs) in the captions—like asking followers for their own experiences with a product—to drive comments. ​Community Management: I prioritize replying to comments within the first hour of posting. This early engagement signals to the algorithm that the content is valuable, which helps push it to a wider 'For You' page audience. ​Platform-Specific Trends: I leverage trending audio and hashtags tailored to the product review niche, ensuring the content is discoverable by people who aren't already following me. ​Storytelling: By framing reviews as a personal journey or a 'problem vs. solution' narrative, I build trust with my followers, which leads to higher shareability and saved posts.

I currently have 2,759 followers on TikTok and 3,855 on Instagram. ​I am very comfortable posting about your YA thriller novel on both platforms. My content focus is on product reviews, so I have experience creating engaging, high-quality videos that highlight specific features, such as plot hooks or atmosphere, to pique an audience's interest. I’d love to integrate a review or recommendation into my feed to share the book with my community.

I’m a big fan of The Ordinary. I value their commitment to transparency and functional packaging. From a content creation standpoint, I love reviewing their products because they offer high-quality ingredients at an accessible price point, which really resonates with my audience.