Rare beauty has done an excellent job at separating itself from the rest of the beauty brands because of how inclusive and relatable they market their content to be. They have diversified not only the content shown to consumers and fans but also the people shown in them. They remain true to their roots of promoting everyone to feel rare and beautiful which is amazing to show on social media.

Rare beauty is my favorite brand on socials because of the diversity in their content. I of course don't just mean that because the people in the content are diverse but the content itself in general. They were able to create a sense of relatability to the fans and users of the brand while still being able to show off the products themselves. The interactions from the brand are also really special and help strengthen the bond between the consumer and brand. Since I also speak Spanish I like that they also appeal to the Latino community by creating content in Spanish and responding to comments in Spanish too.