One successful video campaign I created for Joyba was a TikTok-style “Fridge Restock” video. I used trending audio and satisfying visuals to restock a mini fridge with different Joyba flavors, making sure the shots were clean, colorful, and aesthetic. I layered in subtle ASMR elements—like the clink of the drinks and the fridge door closing—to boost viewer retention. The caption invited engagement with a simple question like “Which flavor are you grabbing first?” It performed well organically, getting strong views, saves, and comments, and really captured Joyba’s fun, fresh energy. The key was combining visual satisfaction with brand personality in a way that felt natural and engaging to my audience

1. Storyboard Concept: Intro (Hook): A quick shot of me looking in the mirror or touching textured/dull skin with a relatable caption like “Skin feeling rough and tired?” Before Close-Up: Natural lighting, makeup-free, showing real texture or dry spots (zoomed-in for honesty and clarity). Application: Aesthetic shots of applying the product with a voiceover highlighting the formula and how it feels. After (Reveal): Same lighting and angle to highlight smoother, brighter skin with soft background music and confident on-screen text like “Hello, glow.”

I’d film a calming Get Ready With Me video, starting with my morning skincare routine using Tano products. As I apply each product, I’d give a quick voiceover or on-screen text describing the ingredients, texture, and benefits—like “This cleanser has hyaluronic acid, so it leaves my skin plump and hydrated.” I’d keep the visuals clean, bright, and soothing to match the brand’s vibe, and end with a soft glow reveal. The tone would be chill and conversational, like I’m talking to a friend about why I trust Tano to keep my skin clear, balanced, and glowing.