I optimize email campaigns by continuously testing and analyzing what resonates most with customers. I focus on improving key metrics such as open rates, click-through rates, and conversions through A/B testing subject lines, send times, email designs, and calls-to-action.I also believe segmentation is essential. Rather than sending the same message to every subscriber, I would create targeted campaigns based on customer behavior, such as first-time visitors, repeat customers, or inactive subscribers. This helps make emails feel more relevant and increases engagement. After each campaign, I review performance data to identify trends and opportunities for improvement. By combining compelling content, strong visuals, strategic segmentation, and data-driven optimization, I can continuously improve email performance and drive both customer engagement and sales.

I am an extremely organized person and last semester, I balanced two on-campus jobs, an internship, and four classes while maintaining my 4.0 GPA. I would keep an organized spreadsheet of the different stages of outreach and communication that I constantly update. I would also make every message feel thoughtful and personal, despite having multiple communications at one time. In my internship with marketing agency Power Move Marketing, I learned about influencer marketing and how to research creators, coordinate outreach while keeping the process organized, and generate real outcomes.

I am constantly staying up-to-date on trends and communities by scrolling on TikTok, saving trends and trending audios to a TikTok folder, and researching hashtags and trending searches. I live and breathe social media and throughout my four internships tied to social media marketing, I have developed strong skills in trend research and community building.