I believe that TikTok is best for Pinch's audience. TikTok is the current hub of all things beauty and wellness related, and recommendations for beauty services are often weaved into any aligned influencer's content. Not only does TikTok have a high average engagement rate of 3.7%–4.86%, but it builds communities surrounding values Pinch communicates in the beauty and wellness spaces. I truly believe I would be excellent in this role, as I have strong communication, writing, and sourcing skills. Thank you!

I would first source influencers that specialize in beauty-related content, who post videos about facials, skincare, or general beauty and wellness. I would also find videos recommending beauty-related services. Then, I would reach out to influencers that align with brand values and produce high-quality content. In my Digital Marketing Internship with Power Move Marketing, I regularly sourced hundreds of influencers for companies like Pinch with niche customer bases. I always strive to find truly quality, aligned influencers who can blend seamlessly with a brand.

I absolutely love to incorporate creativity whenever possible. Even with a script, there are so many small moments, like your tone, body language, or editing where creativity can shine through. I strive to create something unique while still aligining with mission and values.