When writing reviews, I focus on being detailed and honest by discussing specific elements of the product, such as ingredients. I also make sure to review products only after using them for a period of time, rather than after a single use, so I can accurately assess whether they genuinely worked for me.

With my org I would lead sampling through an experience based activation rather than tabling handouts. On campus, samples would be integrated into a curated event week like the one we have coming up in March caled Her Week. The week includes, a make up class, beauty pop ups, and women led markets, where attendees can test products in real time. For a specific event, I would include the color pop samples into college student beginner make up class, where students can try the products in real time, and incoporate it into the tutorial they just learned.

For off campus, I could distribute products at women centered social club events around my city. An example would be the Galentines Day social event happening in late February.

My target audience is mostly female college students, so my first idea for content is to create a quick and easy natural make up routine that they can use for days they have classes.

Through my organization, I host monthly social events for female students to have a study break and make friends.