My editing confidence is highest with CapCut because it is the definitive, platform-native tool for the social media content required. I am highly confident in leveraging its key features:

Speed and Efficiency: Mastering quick cuts, transitions, and the entire vertical video workflow.

AI Functionality: Expert use of Auto-Captioning, Background Removal, and Smart Templates to rapidly create high-trending, professional-looking content.

Trend Integration: Quickly utilizing its rich effects and music library to align content with current viral trends on TikTok and Instagram Reels.

I would focus on immediacy and relevance. This means prioritizing a powerful hook within the first 1-3 seconds to stop the endless scroll, immediately leveraging trending sounds, filters, and formats native to TikTok and Instagram Reels, and integrating CapCut features as quick, digestible solutions to common video editing pain points. The content must maintain a highly authentic, User-Generated Content (UGC) feel, fast-paced, relatable, and avoid over-polished production to genuinely connect with peers and encourage interaction.

I keep posts relatable to everyday life, use trending sounds/memes, post at peak US times, and ask simple questions or calls-to-action so people actually comment and share.