I focus on being genuine and personalized rather than sounding like a cold pitch.

First, I engage with their content before DMing — liking, commenting, or referencing something specific so they know I’ve actually checked their profile.

When I DM, I keep it short and relevant, mentioning something specific about their business and starting a natural conversation instead of immediately selling.

I try to provide value early — whether it’s a quick idea, feedback, or a suggestion that could help them.

Finally, I keep the conversation friendly and consistent, following up respectfully without being pushy, which helps build trust over time.

I would use short-form content to highlight the product’s benefits and create demand, while actively engaging with businesses through Instagram to build real relationships. I’d also use UGC and micro-creators to build trust and social proof, making businesses more excited to partner with the brand.

I would focus on building relationships with businesses by combining content, direct outreach, and value-driven engagement.

First, I would create short-form content (Reels/TikTok) that highlights the product’s unique selling points — high protein, zero sugar, and better-for-you snacking. This would include relatable scenarios, comparison videos (vs regular candy), and behind-the-brand storytelling to build trust and excitement.

Second, I would actively engage with potential business partners (gyms, cafes, retail stores) through Instagram — commenting on their posts, resharing their content, and starting conversations in DMs to build genuine relationships rather than cold pitching.

Third, I would collaborate with micro-creators and niche communities (fitness, health, students) to create authentic UGC content that businesses can see performing in real-time. This builds social proof and makes businesses more confident in stocking or partnering with the brand.

Finally, I would showcase success stories and user feedback regularly to create a sense of demand, so businesses feel excited to be part of a growing and in-demand brand.