I consider myself a social butterfly, I thrive in social spaces and have always held the importance of human connection close to my heart. I enjoy spaces where I can feel the company and the energy around me, so a typical night with my friend could look like staying in with games and drinks or bar hopping in Downton Denver.

Currently, I work as a PR/Marketing Intern for a bi-partisan, non-profit organization. During the internship, I ran a social media campaign aimed to mobilize publics to support unfreezing U.S Humanitarian Aid. Public interest grew for the organization and over 40 emails were sent to Congress just from the campaign alone. The campaign was successful and the experience gave me a lot of insight into social media coordination.

I think it's essential for every business to have a balance between qualitative and quantitative data to truly have an understanding about how our audience perceives our organization. However, I believe the most affective and revealing form of data is qualitative. To really see from the eyes of consumers, I first like to observe typical content consumption without the influence of demographic research. I think that studying typical content patterns across all demographic groups is very useful when analyzing consumer habits and traits. The next step would be to analyze and observe content consumption based on our target audience specifically. This also provides qualitative market research as well.