I am studying sustainability and the environment at my university, so I try to make sustainable choices in my everyday life as well. I always try to shop sustainably, which ranges from buying most of my clothes from thrift stores and consignment shops to purchasing sustainably-sourced organic foods whenever possible. I also do not support fast fashion entities like Shein, and as a consumer, I am willing to spend a bit more to make the more sustainable choice.

In order to most benefit the brand, I would put Margin products into Targets across the world. This brand is clean and polished, and I think it has the potential to become a trending product. I say Target because it is a popular store for influencers to visit and find products that they like, and once the word is out on platforms like TikTok about how great the product is, it will be flying off the shelves.

Brands can appeal to the niche Gen Z humor and jokes that usually trend on TikTok. I think the best way to go about this would to hire people who are Gen Z to help follow trends and create media to appeal to other Gen Z-ers.