I’d pitch promotions by making them feel like something people want to be part of, not just something they’re being sold. That means using storytelling, humor, and timing to create a sense of excitement and connection. With my psychology background, I’d focus on what actually motivates people — curiosity, belonging, and fun — and build campaigns that tap into that. The goal is to make a promo feel less like an ad and more like a moment people want to share.

One example would be my time as a radio talk show host, where I created and led weekly segments. I had to come up with engaging topics, read the room in real time, and connect with listeners through storytelling and tone — basically content creation in audio form. Another example is my psychology lab work, where I designed recruitment materials and messaging to attract participants. Both experiences taught me how to understand an audience, grab attention, and keep people engaged — the same skills that drive great social content.

I stay updated mostly by being on TikTok myself — probably more than I should admit. I pay attention to what sounds, formats, and humor styles are trending, but I also look at why something works. With my psychology background, I naturally think about what grabs people’s attention or makes them feel connected. I’d use that understanding to apply trends in a way that feels authentic to the brand, not just for the sake of hopping on them.