Please share a link to a piece of content you've created your super proud of
https://www.tiktok.com/t/ZT8fcP7EQ/
If you were a Poppi Campus Team leader and could come up with any crazy idea for the brand to bring to live during a semester in college what would it be?
As a Poppi Campus Team leader, I'd propose an immersive and interactive semester-long campaign called "Poppi Quest: The Ultimate Campus Adventure." The idea is to turn the campus into a dynamic and engaging game environment centered around Poppi, incorporating elements of scavenger hunts, challenges, and social media interaction. Here's how it could unfold:
Poppi Challenges:
Create a series of weekly challenges related to Poppi products. These challenges could include creative ways to mix Poppi with other beverages, designing unique Poppi-inspired recipes, or coming up with innovative uses for Poppi bottles.
Encourage students to share their challenges on social media with a dedicated hashtag for a chance to win Poppi-themed prizes.
Poppi Scavenger Hunt:
Develop a campus-wide scavenger hunt with clues and challenges hidden in key locations. Each clue should lead participants to a new area of the campus where they can discover Poppi-related facts, engage in mini-games, or even find hidden Poppi bottles with exclusive flavors.
Poppi Festivals:
Host Poppi-themed festivals or events throughout the semester. These could include pop-up tasting stations, live music, and games inspired by the brand. Collaborate with local artists and musicians to create a unique and vibrant atmosphere.
Poppi Campus Ambassadors:
Recruit enthusiastic students as Poppi Campus Ambassadors to promote the brand. These ambassadors could organize small events, share Poppi samples, and spread the word about Poppi's positive and health-conscious image.
Poppi Influencer Search:
Launch a campaign to find the ultimate "Poppi Influencer" on campus. Encourage students to create content showcasing their love for Poppi and how it fits into their college lifestyle. The winner could receive a special Poppi care package and the opportunity to collaborate with the brand.
Poppi Rewards Program:
Introduce a loyalty program where students can collect points by participating in Poppi events, completing challenges, and purchasing products. Points can be redeemed for exclusive Poppi merchandise or discounts.
Poppi Pop-Up Shop:
Set up a temporary Poppi Pop-Up Shop on campus, offering exclusive flavors, merchandise, and interactive experiences. This could be a hub for various Poppi activities and a central point for the semester-long campaign.
The goal of "Poppi Quest" is to create a buzz around the brand, engage students in a fun and memorable way, and foster a sense of community. By incorporating elements of gamification, social media, and experiential marketing, the campaign aims to make Poppi an integral part of campus life.