Interview Questions
Drumroll Snacks
Social Media Marketing Manager

Which 2 influencers do you think fit Drumroll's brand
THAT ONE GUY who cooks on his channel and he is hilarious his name is "what in the chef" (@whatinthechef) on tiktok. I think he brings originality and realness to the food industry by being soft spoken, funny and down to earth. He would be a great fit for your brand. Another influencer may be @TheGoldenBalance on tiktok. He has been viral for recreating complex dishes in a simple way for everyone to enjoy and now creating food content surrounding healthy dishes, easy to make and high protein. He is well known for saying "Now Bismillah" before trying his dishes and always posts his behind the scene bloopers to keep it real with his audience and maintain a down to earth persona
Drumroll Snacks
Social Media Marketing Manager

Do you have experience growing a following on your personal social media or for a brand?
Yes I do, I have been content creating for just over 5 years now and I have managed to build a community on tiktok regarding gaming and anime. I have used trends to boost growth and activity whilst also trying to be original to begin trends. I was a video editor and my style of editing was very original. It became very popular after I gained reach and now is all over tiktok. I have 14k followers on tiktok and have 5000 followers on instagram
Drumroll Snacks
Social Media Marketing Manager

How would you increase engagement for a fun food brand on social media?
I would keep up-to-date with current trends and utilise it to my advantage first and foremost. For example, you could create a short tiktok caption "POV: I just opened this packet and my brothers are already surrounding me" etc to show that it is a tasty and wanted product. Perhaps creating videos containing relatable humour about cravings, snacking habits and sharing food etc could boost engagement on social media. Another trend i would utilise are the interactive trends. This is popular on tiktok and instagram for example the "keep 3, remove 1" trend where you show 4 different pictures of your brand's food and make your audience choose 3 and leave 1. "This or that" is also quite interactive and can boost engagement and reach for your brand also, people on tiktok love to give their opinion in the comments and there will often be debates about which one to pick. You could also make a video showing the behind the scenes. For example "what working at a snack brand is REALLY like" or "who the team thinks would finish the whole packet the fastest." This makes your brand look internet intelligent and be personally interactive with your followers

