I’d generate buzz by leaning into authenticity, accessibility, and community. I’d create content that shows vegan beauty as effortless and part of real life—not overly polished or exclusive. That means in-store Walmart finds, quick routine videos, and “on-the-go” moments that make the brand feel approachable. I’d highlight Pacifica’s long-standing commitment to being vegan and cruelty-free, use storytelling to educate without preaching, and encourage interaction through questions, polls, and relatable hooks. Partnering with creators who already live a plant-based or conscious lifestyle and amplifying UGC would also help the brand feel trusted and organically shareable.

I engage an online community by making the product feel like a real part of everyday life rather than a “launch.” I focus on natural, in-the-moment content that shows when and why I actually use the product—like grabbing the wipes before a workout, between classes, or on a quick Walmart run. I talk to my audience like friends by sharing why it’s useful, what I genuinely like about it (vegan, cruelty-free, affordable), and inviting conversation through questions like “where would you keep these?” or “what’s your go-to on-the-go essential?” That relatability, plus clear visuals of the product in-store and in use, is what drives the most engagement.

I’m involved in a variety of groups on campus, which helps me stay connected with different student communities. I’m part of the ceramics club, I’m active at the campus rec center, and I participate in the running club. I’m also involved with the study abroad group and the environmental/sustainability club. Being part of these different circles gives me a broad network across campus and helps me engage with students who have diverse interests—something I think would be really valuable in a campus promoter role.