Nuw
Beta Testing + Product Feedback
How do you shop sustainably today?
I source new pieces from Ebay before I go looking to the retailer. Most pieces I own are thrifted, bought second-hand, or are investment pieces that I expect to wear for a long time and be able to sell once I decide it is no longer a staple in my closet.
What's your favorite brand right now & why?
My favorite brand at the moment is Ugg. They have been a fun brand to watch as they recently gained some more traction with a new line of products. This has allowed them to create a name for themselves after a period of inactivity.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I believe that out of home events are key for engagement on college campuses. Giveaways and pop-up stands where attendees are required to show proof of downloading and/or using the app gets their foot in the door to become an active user.