What social media platforms do you believe are most effective for reaching Gen Z readers, and why?
Since many Gen Z readers go on social media for book reccomendations, TikTok and Instagram are effective options to generate publicity. Goodreads is also a good option since the audience is all readers. Finally, fan fiction sites (such as Wattpad) are good to reach those who like to know more about characters, and explore the writing of unpublished authors.
Please brainstorm one way you'd build community around Inkitt on your campus.
One way I would build community around Inkitt is by generating publicity through social media posts and posters on bulletin boards, then creating a group of those interested in literature. Through regular meetings and group messages, people can bond over their passion for creativity and reading, forming a community that turns to Inkitt as the display for their talents!
Ingrid Hung
Social Marketing + Content Coordinator
What is your favorite account to follow on TikTok and why?
My favorite account to follow on TikTok is Hidden Talents Global! I love that they showcase unique abilities that people have. It always brings a smile to my face when I watch their videos and see people doing what they enjoy the most.