Yes! I created UGC for a local hairstylist by filming and editing short-form videos that showcased her services and final results. The content was repurposed on her business page and helped increase visibility and engagement. One of the videos reached over 4,000 views, received 8 comments, and was reposted 9 times—generating positive word-of-mouth and interest from new clients.

I stay current by actively researching social media trends and algorithm updates through reliable digital marketing sources, newsletters, and industry blogs. I also apply what I’m learning in my graduate marketing courses, which keeps me informed on the latest strategies and platform changes. In addition, I observe trends firsthand through content creation and regularly analyze how algorithm shifts impact engagement.